I think all'o youse coffee drinkers should protest by refusing to drink the stuff until the industry decides to tell you what a CUP of coffee really is!

Advertise in fluid ounces. That really means something. You buy gas by the gallon, milk by the gallon, etc. etc. Can you imagine a sign at a gas station advertising their gas by the tank? I can see it now, the local Shell station shows their prices at $40/tank! The problem is, they don't tell you a "tank" is 10-gallons!