QA, that's persactly what I'm doing as it's the only thing that makes sense to me. The problem I have is, MOST coffee makers ... or coffee POTS for that matter, are sold by the number of cups it makes. Look at the ads. You have 10-cup coffee pots/makers, etc. etc. Now, if a potential buyer had a 10-cup coffee maker and broke their decanter, they'll type in a search for "10-cup coffee decanter". Mine is advertised as a 64-ounce decanter. Guess who's listing will NOT show up in that search?