I too like the Rapalas. In fact I subscribed to their email for a while. I don't know why they are pricing themselves out of the market either! I really like using the "old school" straight floating minnows for shallow/top water, and also the Shad Rap for not-too-deep fishing.

That said, I don't think the fish give a damn about the name on the bill!!! There's a ton of other good ones out there, Storm is good, Berkley's got a few that look good too, Cotton Cordell, Srike King...etc look nice. I tell ya....in the catalog, those Cabela lures look good, and their pricing is pretty good too.