I've used various brands of it over the years and still do. I've had bucks respond to it and even walk right up the to scent tabs that I've put on a tree branch. I few years ago, I was in my stand and the wind shifted so that it wasn't in my favor. I had a buck come out into the field in front of me and he heading away from me at a good clip. Out of desperation, I pulled the bottle of doe in heat out of my pocket and gave it a squeeze shooting some of it out into the air in front of me. Just a short time later, that buck stopped dead in his tracks, raised his head, and started heading towards me. He ended up coming up just out of shotgun range before he decided to turn back around and continue on into the woods.